This fun table has SO much to teach us about visualization–just think about all the 10QViz “Questions” to which it directly relates…
Primarily–the highly successful table is about “explaining” what’s meant by different kinds of visualization, but it (especially the interactive display mode) also let’s a user “explore” how those visualizations relate to each other. The table’s two dimensional layout, mimics the periodic table of the elements, familiar to most viewers (cf. “Who?”), and suggests (and labels) categorical groupings (shown in patterns of color and position). The interactivity adds hugely rich “metadata,” by way of examples for each cell in the table.
Reference for the Original Table: “Towards A Periodic Table of Visualization Methods for Management”
Lengler R., Eppler M. (2007). Towards A Periodic Table of Visualization Methods for Management. IASTED Proceedings of the Conference on Graphics and Visualization in Engineering (GVE 2007), Clearwater, Florida, USA. More on the history of the interactive version of the table can be found in this blog.
For hundreds of years, scientists have published their results in scientific journals that were printed on paper. Today, though, most journals have gone entirely online. Articles less and less frequently printed out and read on paper, so why should they still look and funciton exactly the way they did in the 1600s?
Josh Peek and I, and our colleagues wrote a fully online paper presenting The ‘Paper’ of the Future back in 2014, which highlights (with embedded demonstrations) many of the technologies available to scientists publishing today, and in the near future. One particularly important technology–“3DPDF”– discussed in that paper of the “future” was actually first deployed in a Nature article by my “Astronomical Medicine” collaborators and me, way back in 2009.
Our challenge was to show the difference between two “segmentation” techniques used to define salient structures inside of star-forming regions. The science isn’t important here (sorry). What’s important is that we wanted to offer the “reader” multiple, interactive, views of high-dimensional data, inside of a journal article.
To see the PDF in action, take a look at this video, or download the “nature_demo” file and open it, on any Mac or PC, with an Adobe PDF viewer of any kind (not Preview).